PRINGLES | SUPER BOWL LIII

2019 Cannes Shortlist, Media | 2019 Cannes Shortlist, Brand Experience

AI gets sad about what it can’t do.

Our “Sad Device” took over Pringles’ social media and live-tweeted depressing commentary during the game.

We even created an Amazon skill so that after the game, fans could turn their own Alexas and Google Homes into “Sad Devices.”

Jimmy laughed.

And Conan made a :60s cut

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SUPER BOWL LIV