cap the tap: adweek student isaac award
living in LA makes you care about the earth.
so naturally, we designed a new water bottle cap that fastens to sink taps to save water.
all you gotta do is cap the tap!
We started making ads for humidifiers, then realized humidifiers are actually not that cute. even the trendy ones that try to be cute with fake wood- they’re still just weird plastic things that take up space.
so, we designed and engineered (watching science tutorials about water atomization from 11-year-old boys on youtube and ordering random tech parts from third world countries) this aesthetically pleasing one.
File under: what living in brooklyn did to me
kala: personal hygiene system
I’m so hip that I made this (with a team)
before charcoal became mainstream.
Starting with toothpaste, we took
toiletries to the next chakra.
these little pods are the toothpaste- they burst in your mouth like capers. but mintier.
The Kala line is a break from the current cosmetic industry which is based almost entirely on "additive" behavior.
Using the unique power of activated charcoal to absorb and subtract impurities from the body, Kala is more than a personal hygiene routine- it is a practice in meditation and mindfulness inspired by Eastern mysticism.
In eastern mysticism, the '64 Kalas’ or ’64 skilled arts’ are mastered over a lifetime and provide for a balanced mind, body, and soul.
The Kala Activated Charcoal Line draws from the ninth Kala (the art of cleaning ones teeth), the thirteenth Kala (the art of splashing with water), and the sixth Kala, the art of painting the face and body with color.
Brand essence film:
Original music composed by Amber and Basil Frye and played back in reverse.